For almost two years now I’ve been associated with Pandamoon Publishing, first as an author and more recently as a publicist. At times the latter role requires more effort and schedule juggling than the former but it is one of the few times since receiving a degree in marketing from the University of Texas in the early ’80’s that I have actually done something related to my studies. That’s kind of cool.
Aside from working on my next book(s), there are eleven more under contract now, I have had occasion to work with a diverse group of fellow writers. Personally I think all of them are more gifted than I am. A few of them have been fooled into thinking I’m as talented as they are. I’m good a creating illusions. Until yesterday, though, I had never actually met any of the other authors, other than chatting with them online. That isn’t to say I don’t know these people and over the past couple of years we haven’t become friends.
The Pandamoon stable of authors is approaching two dozen and continues to grow. The publisher is expanding its editorial and marketing staffs to handle the bandwidth of all those new books. For a relatively small and fairly new kid on the publishing block we are making some waves and gaining attention. And a lot of that has to do with the effort and coordination between the marketing team and the authors. One of the success stories is Steph Post, author of A Tree Born Crooked.
Steph and I both live in Florida. When I lived in Pinellas County, we were even on the same side of Tampa Bay, just a few miles apart. Close, but we never had an occasion to ever meet in person…until yesterday. This time there was no excuse. She was appearing as a panelist at the 6th Annual University of Central Florida Book Festival in Orlando. Currently I live a little over five miles from the venue. So, yesterday morning I pedaled my bike northward on Alafaya Trail and parked it in a bike rack in the midst of the festivities. I attended the panel discussion on mystery and crime writing. Responding to questions from a standing room only crowd Steph shined. I was proud of her not only because we are colleagues at Pandamoon but also because over the past couple of years she has become a dear friend of mine.
Afterwards she signed my copy of her debut novel and we took a picture together as proof that we had actually been in the same place at the same time. I met her husband, Ryan, and a couple of her high school friends who came out to the event in support of her. Really, what was important, though, was I got to hang out with one of my favorite authors. How cool is that? I’m such a fan boy.
Seriously, though, I loved Steph’s book from the first read through of the manuscript and since it’s publication I have found it to be one of the easiest things I have ever promoted. Even if I wasn’t closely associated with the marketing support for the book, she would still be one of my favorite authors. I’m pretty sure that very soon her fame is going to blow-up in a huge way and everyone will be talking about her books. She has genuine talent that she has honed through the discipline of scheduling her time. She is a professional writer in every sense of the word. Personally I have no idea how she juggles everything she does, because is is also a writing coach and educator as well as a wife and ‘mother’ of several rescue pooches. But once you meet her and talk to her you really get the vibe that you’re in the presence of a remarkable individual.
As I pedaled home after spending a few hours at the festival I was thinking about how great it would be to get all the Pandamoon authors together in the same place at the same time. We have talked about it and even have a name for the event all picked out: “Pandamoonium”. I’m sure that sooner or later it will happen. Likely as not we’ll assemble in some central location, probably Austin, Texas, which is close to where the publisher is based. Only then will the sensation of being in the presence of greatness that I felt yesterday be eclipsed. Despite our geographic barriers I work with some amazing people.
It is a testament to the technological advancements over the past dozen of so years that people from every time zone in the western hemisphere have meetings regularly to share information and ideas about such topics as establishing and promoting author’s brand. Pandamoon Publishing is cutting edge in a lot of ways.
As for Steph Post, what she has done – pretty much on her own, albeit with some support from the Pandamoon marketing team – is nothing short of phenomenal. In the months since she signed with Pandamoon she has worked diligently on her brand, posting attention getting pictures that supported the theme and mood of her book, which is about crime in small town Florida. She contacted other authors in her genre, got to know them personally, read and reviewed their books, interviewed them, and her attention was reciprocated with reviews for her book. She arranged interviews on radio shows, with bloggers and scheduled personal appearances. Even before its release to the public, A Tree Born Crooked was receiving critical acclaim. Since its release it is being considered for some prestigious awards.
The reward for all her hard work was evidenced not only in the number of people who purchased Steph’s book yesterday but also the number of new friends she made as a result of her participating int he panel discussion. She signed a lot of autographs. In this age of Internet distribution and sales, one thing has not changed and it is ironic that, really, it is the same as it has been for the past couple hundred years. How a book is marketed always comes down to pitching it one reader at a time.
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